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Your C.A.R.

Californians for Homeownership

Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing. 


Champions of Home Impact Awards

The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts. 


Housing Affordability Fund Program

HAF plays an active role in addressing the ongoing housing affordability challenges facing California.

Make A Donation to HAF
C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.


Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.


Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latino Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Rising Star Award
Guide to Benefits

Download and share the official 2024 C.A.R. Member Benefits Guide.

NAR Member Discounts C.A.R. Insurance Products
For New Members

As a C.A.R. member you may have questions about your association and the industry. Find the answers here.

New Member FAQs Glossary Service Providers
Membership Dues and Value

C.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.


Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.


Smart Zone

Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.


2024 C.A.R. Officers

Meet the 2024 C.A.R. Leadership Team


C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
C.A.R. Impact Report

The CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.


Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases
Careers

C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.


Partner With Us

Partner With Us


Advertise With Us

Learn about advertising with C.A.R.


Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.


Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.


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What is This?
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We’re partnering with this established, credible publisher to develop long and short form interactive content distilling today’s California real estate market. Using T-Brand Studios, a NYTimes division dedicated to creating smart and innovative journalism, a long form editorial piece has been crafted that immerses and educates consumers by offering the opportunity to dig deeper into data, nuance and detail. We’ll also have a visually led short story and 30-second DJ reads appearing on The Daily to round out the media buy. Here are some fun facts of the partnership:

The New York Times delivers 28.6 million digital subscribers. California represents the largest statewide app circulation at 4.8 million

Larger circulation in California than in New York state (~20% of total circulation)

Top DMAs: Los Angeles #2, San Francisco #3 (Second only to New York City)

TACTICS

  • T-Brand Studios has created, illustrated, produced and distributed one long form piece of editorial content that discusses the complexities of the real estate landscape in California. The editorial piece also includes interviews with C.A.R. President Otto Catrina and President-elect Jennifer Branchini.
  • Visual-first storytelling with a disruptive educational piece that appears in every corner of the New York Times site. Using C.A.R. brand assets and uniquely curated aspects of the long form piece, they’ve created ads that live in stream and are uniquely targeted to our audiences across the state of California.
  • Audio Spots on The Daily, the most listened to daily podcast. The Daily delivers an educated, engaging take on the stories making headlines. Delivers a timely message at unbeatable scale. Includes two T Brand-written 30-second custom scriptsrecorded by the Times’s voice talent.

SUPPORT
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